People
Founding story and profiles of Javier and Antonio Aragón, with distinct responsibilities across research, company building and market access.
Shared founding story
How can artificial intelligence become part of everyday life without losing the human capacity to understand, limit and govern it?
Javier Aragón had worked around innovation, vulnerability, accessibility and the relationship between technology and society. Antonio Aragón had developed a career close to companies and institutions, interpreting real needs in fields where trust, responsibility and execution matter as much as the technology itself.
Their paths were different, but led to the same point: a new governance architecture would only matter if it could be formulated rigorously while also being explained, tested and implemented within real organisations.
Co-founder of AffectiveAI S.L. · Founder and lead of AffectiveAI Research
He formulates the category and leads work on turn-by-turn governance, human–AI interaction and model-decoupled control architectures. His responsibility connects scientific strategy, conceptual architecture, intellectual property, product definition and institutional positioning.
Co-founder of AffectiveAI S.L.
He connects research with companies, institutions and real decision-making processes. His work focuses on business development, corporate relationships, market access and institutional dialogue, building routes through which the research can be explained, tested and evaluated beyond the laboratory.
A complementary foundation
AffectiveAI Research investigates, documents, publishes and subjects its hypotheses to scrutiny. tuucke develops, commercialises and operates products built on that scientific and technological foundation.
Both share an origin and a responsibility: helping artificial intelligence advance without erasing human authority, traceability and decision-making capacity.
Structure in formation
Scientific, academic and external oversight roles are in formation. No collaborator, adviser or institution will be presented without explicit consent and a defined role.